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Royal seal of approval

Duke of Cambridge unites with Football for Peace to influence positive social change in UK communities. 

The Duke of Cambridge is giving a major boost to the Football for Peace Global movement by supporting a series of football matches organised by young Football for Peace Ambassadors at Saltley Academy in Birmingham.

Football for Peace is a diplomatic sports movement using football as a universal language to influence positive social change through the support of tens of thousands of footballers around the world. Football for Peace believe the process can help resolve conflict in today’s society.

The Duke will meet representatives of Football for Peace Global and Head Teachers of the schools involved in the initiative, before handing out certificates to the students who have completed the Football for Peace Global scheme. The visit comes just weeks after the Duke led emotional tributes to victims of the terrorist atrocities in Paris at the England and France football match at Wembley.

The event at Saltley Academy is a legacy of a hugely successful private 5-a-side Peace Match at the Royal Navy College in London’s Greenwich in September that united Great Britain and Afghanistan into one team.


The Founder, Kashif Siddiqi says: “Our aim through the Football for Peace process is to harness the power of the beautiful game to unite people in today’s hostile climate. We inspire understanding and help break down misunderstandings between communities and cultures, which can transcend from grass roots to governments. Through our national Peace Matches and Legacy tournaments in Birmingham, we bring together diverse nations and communities in order to promote peace and cohesion.”

The Ambassador Leadership Programme involves 7 schools across east Birmingham. Football for Peace Global has been working with the students since September offering training workshops for topics including a Leaders course, Equality Diversity and Inclusion, and Community Engagement.

The Football for Peace Global pilot project in Birmingham, supported by Birmingham City Council, has brought together young people from different schools, backgrounds and cultural circles, using football as a vehicle to improve dialogue and understanding. The project sees the school students split into mixed teams, nurturing new friendships so the groups can mix freely, irrespective of background or culture.

Football for Peace Global will be looking to deliver the scheme around the UK in 10 cities 10 schools, the following cities will include: Manchester, Liverpool, Leicester, Bradford, London, Oldham, Sheffield, Coventry, Cardiff and Bristol.

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