Our Brand

Our Vision



Our vision is to see a world where every country uses football to bring about peace to its people and planet.

Our Mission



Our mission is to build a youth sports movement which harnesses the power of football to foster global integration and dialogue.

In building more resilient communities through football, we can help develop more sustainable development practices which contribute to the environmental welfare of our planet .

What we stand for



  • Passionate

We believe that every young person suffering in the world deserves the opportunity to learn, integrate and be part of our global community.

  • Glocal

We use the global influence of football to reach communities all over the world and promote sustainable practices at the grassroots level.

  • Action through Diplomacy

We believe that international diplomacy combined with community based activity has the power to change the lives of young people all over the world.

  • Impact

We are committed to making a long-lasting contribution to the world in support of peace and prosperity for people and the planet, now and into the future.

  • Trust

We believe in honesty and work in an ethical and open manner. Building confidence and trust through our actions and pillars with young people, communities and within the workplace.




The laurel wreath was chosen as a symbol of the brand because of the great significance that the symbol has of victory, honour and peace.

The laurel wreath was used by the Ancient Greeks and has had significant meaning over centuries, its circular shape represents eternity, for it has no beginning and no end and is associated with conservation and heritage. This shows correlation to the simplest star - the pentagram - requires five lines to draw and it is unicursal; it is a continuous having no beginning and no end.

The laurel wreath leaf itself was believed to have spiritual and physical cleansing abilities. Ancient Greeks awarded laurel wreaths to victors in the Olympics and poetic competitions.

As Football for Peace’s heritage has evolved from sport over the years from two founders from different faiths, cultures and continents we wanted to show a deeper meaning of connecting hands to from across the 5 continents.

Our meaning of Peace is:

To create understanding both inner and external - when you feel at Peace with yourself, you are content to be the person you are for people and planet.

Contrary to what most describe peace being the absence of war including The Cambridge Dictionary "Peace Meaning"- freedom from war and violence, especially when people live and work together happily without disagreements.

The Hebrew word for peace, šālôm, translated in the Septuagint most often by the Greek word, eirēnē, has a wide semantic range including the notions of totality or completeness, success, fulfilment, wholeness, harmony, security and well-being.



The vital work being carried out by FfP reminds us that football and sport are not about petty rivalries, but about bringing people together to celebrate both our differences and shared humanity.

Pele, Brazilian Footballer